IRONMAN Poland extends contract with TRUE men skin care

Submitted by dp_admin on Mon, 01/15/2024 - 17:15
Ferrum Labs S.A., the manufacturer of TRUE men skin care cosmetics, has decided to extend its collaboration with IRONMAN Poland for another 2 years, one year before the expiration of the current sponsorship agreement. The brand will be a partner for IRONMAN events in Warsaw, Gdynia, Poznań, and, for the first time, in the Czech city of Hradec Králové until the end of 2026.

TRUE men skin care products are available in 160 Douglas perfumeries throughout Poland, at airports in the Aelia Duty free shop network, and in over 27 European countries through the largest cosmetic e-commerce platform, NOTINO.

Collaboration with IRONMAN Poland has met our expectations and contributed to the increased recognition of the TRUE men skin care brand in Poland and worldwide. We see that our product also resonates with the preferences and expectations of triathletes, who are demanding yet very conscious customers. Thanks to shared experiences and interactions with exceptional athletes, we can refine and expand our product portfolio and effectively meet market needs. Extending the agreement with IRONMAN Poland is also consistent with our sales and international expansion strategy. The Czech market, where IRONMAN is making its debut this year, is one of the key locations for us, thanks in part to our collaboration with the NOTINO network.
Maciej Adamaszek, CEO of Ferrum Labs, creator of the TRUE skincare brand

TRUE men skin care offers advanced skincare products that excel in caring for and regenerating the skin after every, even the most intense, workout. As part of the agreement, TRUE will help take care of the skin condition of IRONMAN Poland athletes.

Our collaboration with Ferrum Labs is a story of a partnership that allows us to achieve not only business and image-related benefits but, above all, enables us to offer participants in our events a product of the highest quality. We are convinced that TRUE men skin care products are the solution for those interested in safe, advanced, and professional skin protection.
Michał Drelich, CEO of IRONMAN Poland

TRUE men skin care products from the limited collection for IRONMAN Poland will be available for purchase at the Official Merchandise Store during the events in Warsaw, Gdynia, and Poznań, as well as during the partner event - IRONMAN 70.3 Hradec Králové in the Czech Republic.



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